Society in the U.S. has degenerated into a remarkable level of incivility. One could point to numerous causes, but that is somewhat academic. What matters is that rudeness has become for some a routine manner of engaging with others. Nowhere is this more true than on the social media. Incivility is sad unto itself, but it is also self-defeating. No one changes course because someone else belittles them. The bully behavior benefits no one and erodes society in multiple ways.